Custom eCommerce to sell online without breaking your operations
En Elumad construimos eCommerce a medida (y su backoffice operativo) para que vender online sea una extensión natural de vuestra empresa, no un "sistema paralelo".
What is a custom eCommerce?
A custom eCommerce is an online sales platform built around your operations: catalog, pricing, orders, payments, returns, logistics and backoffice. The key is not "having a store", but having a store that integrates with the rest of the business and can be maintained without chaos.
La clave no es "tener una tienda", sino tener una tienda que se integra con el resto del negocio y se puede mantener sin caos.
Typical features
Each module is built on your real business operations, not generic templates.
Catalog and pricing
A catalog that reflects business reality: variants, bundles, channel visibility and stock with real logic.
- Products, variants, bundles and visibility rules.
- Pricing by channel or customer (if applicable).
- Stock and availability with real logic (not "approximate").
- Search, filters and configurable categories.
Orders and payments
Checkout with clear states, validations and incident management. No order gets lost or stuck in an undefined state.
- Checkout with validations and clear states.
- Consistent payments and confirmations.
- Incident management (failed payment, held order).
- Complete history and traceability for each order.
Logistics and shipping
Shipping states, tracking and order preparation with control. Integration with logistics providers where applicable.
- Shipping states and real-time tracking.
- Integration with logistics providers if applicable.
- Order preparation with control (picking/packing).
- Automatic customer notifications.
Returns and refunds
Clear return flow with rules, traceability and records. The team knows what to do at each step and the customer gets consistent communication.
- Flow: request → validation → return → refund.
- Reason tracking and full traceability.
- Rules by product or order type.
- No "lost returns" in email threads.
Operational backoffice
The backoffice is not "a screen to edit things". It's the daily tool to run the business: catalog, orders, customers, reporting and permissions in one panel.
- Control panel for daily operations.
- Roles and permissions to prevent unauthorized price changes.
- Reports fed by real data (not spreadsheets).
- Audit trail and record of all changes.
- Customer management and segmentation.
- Rule configuration without development.
What we deliver
A working eCommerce is not just "front-end + cart". It's built with a backoffice and clear business rules.
Business and operations discovery
Catalog, pricing, logistics, returns, KPIs and MVP. We start by understanding your real operations before writing a line of code.
Data model
Products, variants, stock, customers, orders, payments, shipments and returns. The database that supports the entire operation coherently.
Conversion and operations UX/UI
Easy store for the end user and practical for the team managing it daily. Design that reduces friction on both sides.
Catalog and search
Categories, filters, variants and visibility rules. So the customer finds what they're looking for and the team can manage the catalog without chaos.
Checkout and payments
Payment methods, validations, states and confirmations. A checkout that converts and doesn't lose sales due to technical errors.
Order management
States, preparation, shipments and incidents. Each order has its complete lifecycle and the team knows its status at all times.
Returns and refunds
Rules, traceability and control. Complete return flow for the team to operate clearly and the customer to receive consistent communication.
Operational backoffice
Panel for catalog, orders, customers, reporting and permissions. The daily tool for the team to operate without depending on IT for every change.
Roles and permissions
Who touches pricing, who manages returns, who sees what. Access control that prevents errors and provides traceability for every action.
Ecosystem integration
Stock/ERP/logistics/accounting as needed. We define the data source and avoid fragile synchronizations with validations, logs and retries.
QA + go-live
Real-scenario testing, controlled go-live and adoption support. Nothing goes to production without validating every critical flow.
How we work
Discovery
We align objectives and metrics with the team that will use the system. Catalog, operations, integrations and MVP defined before development.
Design
We design the foundation: data model, permissions, flows and experience for users and operators. No ambiguity before building.
Phased development
We deliver an operational MVP in short phases. Real functionality from the first sprint, with continuous team feedback.
QA
We validate and test everything with real scenarios before going to production. Coverage of critical flows: orders, payments, returns.
Go-live + improve
Controlled go-live and adoption support. After launch, continuous improvement cycle: stability, automation and integration.
Real-world examples
Common situations we solve with custom eCommerce.
Preventing overselling
A customer buys the last item in stock. The order automatically updates stock and the store stops selling that product. No "ghost sales" or calls to cancel orders.
Returns with control
A customer requests a return. The system validates conditions, records the reason, generates the internal flow and traces the refund. No "lost returns" in email threads.
B2B pricing per customer
A customer logs in and sees their catalog and conditions. No need to send price lists by email or apply manual discounts on each order.
Frequently asked questions
What we get asked most before starting a custom eCommerce project.
Related services
Want to sell online without your operations breaking down?
We propose a phased roadmap (MVP → scale), with clear deliverables and metrics to measure impact.
Talk to an expert